先生们：动作郎酒的总司理做神秘顾客的失败原因

发布日期：2024-03-14 20:49    点击次数：190

3月5日，郎酒股份总司理汪博炜受邀出席第45届天下告白大会中国品牌盛典。

3月5日，郎酒股份总司理汪博炜受邀出席第45届天下告白大会中国品牌盛典。在盛典现场做神秘顾客的失败原因，汪博炜总司理以中英双语的神情，围绕中国「郎」字故事、郎酒的传承与转变、信守与变革、青花郎「7+20」的时辰价值，向海表里品牌代表、众人学者进行热心共享，更真诚但愿郎酒动作中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全天下阔绰者好意思好糊口。

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展当今外洋舞台，不仅将中国的「经典、传统」与天下的「前卫、当代」无缝接轨，更展现了新一代郎酒东谈主面向将来，走向天下的时间冷静与自信。

以下为演讲全文（选录）：

尊敬的列位宾客，女士们，先生们：

动作郎酒的总司理，今天我很是侥幸能与华为、飞鹤、恒源祥等广宽优秀中国品牌沿途来到槟城，见证天下告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中语化中，具有很是好意思好的寓意。「郎」字等于「男东谈主」，「好男东谈主」。母亲亲切地叫她的男儿「儿郎」，「郎」；老婆亲切地称号她的丈夫「郎君」，是「郎」；男东谈主走上宦途，为官造福一方匹夫，官拜「侍郎」「中郎将」，还是「郎」。是以「郎」是一个千里淀中中语化的好意思好品牌。咱们这一代东谈主有热烈的时间拖累与服务，去把「郎」这个品牌越作念越好，面向将来，走向天下。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

白酒是一个传统得弗成再传统的产业。咱们郎酒这家企业，却一直在传承中守正转变。咱们传承的是千年工艺，是工匠精神，是时辰的价值。同期，咱们不停转变。咱们最初用天下的目光来看待白酒，以面向将来的精神来勾通服务，咱们要让传统的中国白酒走向当代化，愈加前卫，最终走向天下。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time， we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，神秘顾客应用一座郎酒庄园是郎酒东谈主最大的转变。郎酒，建造起了天下上第一座白酒酒庄，亦然天下上独逐一座「大而好意思」的白酒酒庄。这座庄园占地10正常公里。哪里充满了白酒艺术，建筑艺术、体裁艺术、陶瓷艺术以偏激它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在沿途。这即是郎酒的匠心创举——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

神秘顾客公司_赛优市场调研

今晚，咱们列位嘉宾品鉴的是郎酒旗舰家具——青花郎。它是7年的主体基酒，和20年的陈大哥酒用心勾调而成。时辰的价值尽在这杯酒中。提到白酒，在座的列位好多齐会联念念到进口时颠倒凸起的香气。而咱们青花郎，酒体具有丰富的线索，更多特色在中后段，后味十分甘醇，品尝颠倒悠长。这是独到的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

今天受奖（注：指45届天下告白大会中国品牌盛典）的主题是「中国品牌 传递正能量 让天下更好意思好」。在槟城，咱们看到中国和马来西亚越来越往往的经济文化探究步履。在这些探究步履中，白酒即是陆续物。不管是沉着的商务探究，还是民间的文化探究，咱们齐需要通过白酒送去一份礼节，一份尊重，一份祈福。陪同一带一齐的程度，中国和全亚洲，全天下齐会有更多的探究，更深的陆续。咱们但愿郎酒粗略陪同更多的跨区域，跨国度，跨民族间的探究，为他们送去祈福。咱们但愿郎酒粗略融入全天下更多阔绰者的好意思好糊口。咱们但愿郎酒，动作白酒品类的一员，粗略加入威士忌、白兰地的广宽品牌，沿途面向将来，走向天下。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.

我念念，这些即是郎酒动作一个中国品牌，能让天下更好意思好而传递的少量点正能量。

I believe these are the bits of positive energy that LANG， as a Chinese brand， transmits to make the world a better place.

谢谢！

Thank you.做神秘顾客的失败原因

• 力作
• 动作
• 总司
• 郎酒
• 先生们